Loop
Work process
How I work:
A user-centered, iterative process that turns complex problems into clear solutions.
01
Discover
In-depth user and context research. Interviews, competitor analysis, and definition of the actual problem.
Tools
User Research
Interviews
Heuristic analyses
Duration
1 week - 7 days
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02
Define
Synthesis of the findings into actionable insights. Empathy maps, journey maps, and goal definition.
Tools
Affinity Mapping
HMW
User persona
Duration
4 days
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03
Design
Rapid ideation, wireframes, and high-fidelity prototypes. Continuous iteration until the solution fits perfectly.
Tools
Wireframing
Prototype
Design System
Duration
2 weeks - 14 days
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04
Deliver
Usability testing, final refinement, and flawless handoff for development. Design doesn't end with the handoff.
Tools
Usability Testing
Handoff
Iteration
Duration
1 weeks - 7 days
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Let’s work together?
Got a project in mind? Whether it’s a new idea, an improvement, or a design challenge, I’d love to hear about it and help bring it to life.
Blas Bogado
Buenos Aires
Argentina














